I read an article this past week at destinationcrm that references a Gartner prediction that "SocialCRM" will be at the center of change and growth in the CRM world. According to the article "Social CRM does (help customers find important and qualitative information) this by
providing sales people with the critical data needed to build
relationships with customers, prospects, suppliers and vendors, all via
one single interactive network."
Well, I'm glad Gartner and destinationcrm believes this. We have for a while. When you add a contact to Salestrakr (already very contact centric), Salestrakr then looks at the entered email addresses and then searches the popular social networking sites for matching profiles. Once Salestrakr makes a match, it puts a logo on the Salestrakr business card and provides a link from that logo to the appropriate profile on the social network. Just another way to extend a relationship and bring unexpected value to our subscribers.
